Our finalists
China Smart MICE Group
CHINA SMART MICE GROUP founded in 2015 with its headquarters in Beijing, is a prominent integrated service provider in MICE industry. The company's operations encompass five core segments: Integrated Marketing, Meeting & Event Platforms, Talent Networks, Intelligent Solutions, and Smart Club. Annually, it manages a substantial volume of over 600,000 meetings and events for a diverse multinational clientele.
The Group implements a “Smart MICE” operational model, which strategically synergizes technology with service innovation. Its distinctive one-stop solution integrates a proprietary digital platform, a vetted network of sustainable resources, and an extensive national executor network (over 30,000 people). This integrated framework enables comprehensive digital management across the entire lifecycle of both physical and virtual meeting and events.
By leveraging technologies such as AI and multi-dimensional data analytics, the platform delivers intelligent business insights. This capability enhances key outcomes for clients, driving improvements in efficiency, precision, cost-effectiveness, regulatory compliance, and environmental sustainability.
As an industry leader, the Group actively contributes to shaping standards and promoting sustainable practices. It has pioneered the development of the MICE Industry ESG Evaluation Standards and a methodology for calculating event-related carbon emissions and reductions via digital platforms. Furthermore, the company has participated in drafting China's inaugural Compliance Management Standards for the Pharmaceutical Industry.
FCM
FCM is one of the largest global business travel management companies with a 24/7 worldwide reach in almost 100 countries – so when we say global network, we mean it.
As the flagship business division of the ASX-listed Flight Centre Travel Group (FCTG), FCM has the leverage to deliver access to the widest worldwide network of airfares, hotels and ground transport for unique and best-value travel solutions. Thousands of national and multi-national organisations around the world, including many household brands, Fortune and FTSE 100 companies, rely on FCM’s intuitive technology and expert teams to move their business travellers effortlessly and maximise their return on investment.
As an extension of your team, FCM Travel partners with you to bring agility to your corporate travel programme, driving value and creating simplicity.
With a unique approach to building business travel technology, and talented teams that go above and beyond, together we can do more than tick boxes and book tickets.
Nowadays
Nowadays is an AI-powered meetings and events platform that automates venue sourcing, negotiations, and event management for corporate teams. Our AI doesn’t just summarize data–it can email and call venues to get availability, handle back-and-forth negotiations, and present the best options automatically.
Built by MIT and Ivy League engineers, Nowadays leverages a proprietary database of over 400,000 venues worldwide. Clients input event details in natural language, and our AI structures the RFP, reaches out to venues via email and phone, and returns direct proposals within days—saving over 135 hours per meeting compared to legacy platforms.
Our AI can negotiate in fluent local languages during local business hours, making it truly game-changing for global programs. We aggregate all event data into a single reporting dashboard, bringing unmanaged meeting spend under control and driving 20- 30% savings at scale.
Nowadays proudly supports companies like Google, BlackRock, and Amazon. We partner with Northstar Meetings Group, the largest B2B player in the meetings industry, who relies on Nowadays to power all of their venue sourcing. We are also a preferred partner of Amex GBT, enabling seamless integration with enterprise travel programs.
Thrust Carbon
Thrust Carbon helps organisations reduce the cost and emissions of business travel by changing traveller behaviour. We combine market-leading emissions data with real-time decision support tools and specialist advisory services to help enterprises understand their travel impact and influence choices at key decision points.
Trusted by organisations including Novartis, S&P Global and Toyota, our work supports more than $100b in travel spend and is recognised through multiple AlTA and BTN industry awards.
TruTrip
TruTrip: Built for the Reality of Business
Since 2019, TruTrip has operated as a digital Travel Management Company dedicated to the world’s most demanding markets. While most platforms are built for a "conceptual business" - single-entity, single-currency, and linear - we build for reality.
In complex organizations, effective travel management requires solving three critical points of failure: leakage, waste, and process friction. TruTrip is the Travel OS to close all three gaps.
To eliminate leakage and waste, our 4.0 architecture moves beyond passive "policing" to active, supported judgment. We don't just enforce policy; we actively guide travelers and approvers. By embedding intelligence directly into the booking and approval flows, we assess selections in real-time, helping navigate complex options to ensure every trip is commercially sensible.
At the same time, we tackle the structural "messiness" of the process itself. We handle the operational reality that is frequently ignored: localized payment rails, multi-entity tax structures, automated reconciliation, and integrated duty of care. We don't just manage travel; we manage the complex workflows behind it.
By integrating policy, commercial logic, and operational infrastructure into a single digital OS, we guide you towards intelligent spending. With TruTrip, success isn’t just about the trip - it’s about the clarity and control you gain across your entire organization.
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( Your local time: - )Knowledge ArenaThe Business Travel Innovation Faceoff Asia Pacific showcases emerging products and services transforming corporate travel and meetings. Finalists will pitch their innovations live on stage to an audi …
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