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12 Mar 2025
Korean Air unveils new corporate identity and aircraft livery
Korean Air has officially revealed a comprehensive new corporate identity and aircraft livery, marking its first major brand update since 1984. The refresh is designed to align with the airline's integration with Asiana Airlines and its vision as a leading global carrier.
New Look & Livery
The most visible change is the aircraft livery, which now features a bold, enlarged "KOREAN" logotype in dark blue, replacing the traditional "Korean Air" text. The fuselage retains the airline’s signature sky-blue color but now features a premium metallic effect and a sweeping curve design that replaces the old cheatline. The iconic Taegeuk symbol on the tail has been modernized into a simplified, dark blue design, moving away from the traditional red and blue color scheme.
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In-Flight Upgrades
Alongside the visual rebrand, Korean Air introduced enhanced in-flight experiences, including:
New Menu Partnerships: Collaborated with Chef Seakyeong Kim to introduce fine-dining options, including new premium appetizers and desserts like Papillote.
Expanded Meal Options:
- Signature Korean Dishes: Added nutritious octopus rice, royal hot pot (Shinseollo), and beef brisket bibimbap.
- Economy Class: Expanded beyond the traditional beef bibimbap to include salmon bibimbap, spicy octopus with pork, and global options like rosé pasta and tofu pad thai.
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Luxury Tableware: First Class features Bernardaud china and Christofle cutlery, while Prestige Class uses Armani/Casa dishware.
Comfort & Amenities: First Class passengers receive Frette bedding and loungewear. New amenity kits for premium classes are created in partnership with British luxury brand Graff.
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New Look & Livery
The most visible change is the aircraft livery, which now features a bold, enlarged "KOREAN" logotype in dark blue, replacing the traditional "Korean Air" text. The fuselage retains the airline’s signature sky-blue color but now features a premium metallic effect and a sweeping curve design that replaces the old cheatline. The iconic Taegeuk symbol on the tail has been modernized into a simplified, dark blue design, moving away from the traditional red and blue color scheme.
aa
In-Flight Upgrades
Alongside the visual rebrand, Korean Air introduced enhanced in-flight experiences, including:
New Menu Partnerships: Collaborated with Chef Seakyeong Kim to introduce fine-dining options, including new premium appetizers and desserts like Papillote.
Expanded Meal Options:
- Signature Korean Dishes: Added nutritious octopus rice, royal hot pot (Shinseollo), and beef brisket bibimbap.
- Economy Class: Expanded beyond the traditional beef bibimbap to include salmon bibimbap, spicy octopus with pork, and global options like rosé pasta and tofu pad thai.
aa
Luxury Tableware: First Class features Bernardaud china and Christofle cutlery, while Prestige Class uses Armani/Casa dishware.
Comfort & Amenities: First Class passengers receive Frette bedding and loungewear. New amenity kits for premium classes are created in partnership with British luxury brand Graff.
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